In this compact disc edition from the totally revised underground bestseller — The E-Myth, Michael Gerber dispels the myths surrounding starting your personal business and shows how commonplace assumptions will get in the way of running a business. He strolls you through the methods in the life span of the business — from entrepreneurial infancy, through adolescent growing pains, to the adult entrepreneurial perspective, the guiding light of most businesses that succeed — and shows how to apply the lessons of franchising to any business, whether or not it really is a franchise. Finally, Gerber draws the vital, often overlooked distinction between focusing on your company and employed in your company. Once you’ve paid attention to The E-Myth Revisited, you are going to truly have the ability to increase your business within a predictable and productive way.