The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Tremble Shack

Seventy-five percent of all brand-new restaurant ventures fail, and of these that do hang in there, just a few become icons. Danny Meyer began Union Square Cafe when he was 27, with a good idea and hopeful traders. He is today the co-owner of a cafe empire. How did he get it done? How did he beat the chances in one of the toughest deals around? With this landmark reserve, Danny stocks the lessons he learned developing the dynamic philosophy he phone calls Enlightened Hospitality. The tenets of this philosophy, which point out strong in-house relationships as well as customer satisfaction, can be applied to anyone who functions in any business. Whether you certainly are a manager, an executive, or a waiter, Danny’s story and philosophy can help you become more effective and successful, while deepening your understanding and gratitude of employment well done.

Setting the Desk is usually landmark a motivational function from one of our era’s most gifted and insightful business leaders.