A couple of laws of nature, why shouldn’t there be laws of marketing?

As Al Ries and Jack port Trout-the world-renowned marketing consultants and bestselling writers of Positioning-note, you are able to build an impressive airplane, but it will never keep the ground in case you ignore the laws and regulations of physics, specifically gravity. Why then, they talk to, shouldn’t there also become laws of marketing that must be followed to launch and maintain earning brands? In The 22 Immutable Laws and regulations of Advertising, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and being successful in the worldwide marketplace. From the Law of Leadership, to REGULATIONS from the Category, to The Law of the Mind, these dear insights stand the test of period and present a definite path to effective products. Violate them at your own risk.