The revolutionary book that explains how to use the leading edge of human psychology to construct high performing workplace cultures.

All too often, great cultures feel just like magic. Some leaders believe tradition is critical to achievement, few know how to build one, or maintain it over time.

What if you knew the research behind the magic-a research so predictive and powerful you could transform your company? What happens if you could utilize cutting edge psychology to unlock people’s innate wish to about Primed to Perform: How to Build the best Performing Civilizations Through the Technology of Total Inspiration innovate, experiment, and adjust? In Primed to execute, Neel Doshi and Lindsay McGregor show you how to perform just that. The result: higher product sales, more loyal customers, and more passionate employees.

Primed to execute explains the counter-intuitive science in back of great cultures, building about over a century of academic pondering. It shares the simple, highly predictive fresh measurement tool-the Total Inspiration (ToMo) Factor-that lets you measure the power of your lifestyle, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher functionality in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to construct great cultures, utilizing a systematic and lasting approach.

High performing cultures cant be still left to chance. Agencies must create systems that shape and keep maintaining them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to execute shows you how.