The former president of Gatorade and Equinox draws unconventional insights and kickass lessons from her personal and professional experiences and from a band of highly accomplished ‘Extremers’ from business, sports, and entertainment to assist you rock your job and live the boldest version of yourself.

From childhood, Sarah Robb O’Hagan was feeling destined to become a champ, but her early efforts at sports activities, in college, and in music made it clear she was no organic superstar. Unwilling to stay about Intensive You: Step Up. STICK OUT. Kick Ass. Repeat. for ordinary, she decided to go Extreme. From dealing with Richard Branson like a thriving Virgin Atlantic professional in her twenties to getting fired and nearly deported a matter of weeks later, she discovered through some surprising successes and epic fails that the extremes of her encounters were the engine of her success.

Making her way up the organization ladder to become an executive at Nike, global president of Gatorade, and president of the blissful luxury fitness firm Equinox-as well like a wife, mother, and endurance athlete-she took the opportunity to learn from her relationships with extremely successful athletes, entertainers, and business and political leaders, finding that across a wide range of pursuits-from Olympic skier to disruptive entrepreneur, from White Home chef to secretary of state-Extremers follow the same solution to realize their potential. She learned to build up an almost magical inner drive, challenge by challenge, until she could outperform nearly every competition; to embrace her interests, skills and idiosyncrasies and present them as exclusive specialties; also to step up-and step out of line-without allowing her ego blow up all her hard work. She learned how to grit her tooth when confronted with embarrassing failures, overcome her weaknesses, and relentlessly check herself to attain her next degree of success.

In every challenging situation, personal or professional, individuals face the pressure to comply with the accepted norms. But doing this comes with weighty costs: passions stifled, skills ignored, and possibilities squelched. The bolder choice is normally to accept what Sarah phone calls Intense You: to confidently bring all that is unique and relevant about yourself to everything you perform.

Inspiring, astonishing, laugh-out-loud funny, and practical, Extreme You can be her training program for becoming your best version of yourself.