FORMERLY PUBLISHED Seeing that INSIGHT OUT

International bestselling author and Stanford University professor Tina Seelig adapts her wildly well-known creativity course to a useful guide on how best to put your best ideas into action.

For the past fifteen years, Professor Tina Seelig has taught her Stanford students how exactly to creatively unleash their particular entrepreneurial spirits. In Creativeness Rules, she shares this wisdom, providing inspiration and assistance to transform tips into reality.

Readers will understand how to work through the four methods from the Invention Cycle: Imagination (envisioning things that usually do not yet exist), Creativity (applying your creativity to address a challenge), Technology (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our tips then gain the power to inspire the imaginations of others). Using each step to create upon the final, you can create something much complicated, interesting, and powerful.

Creativity Rules provides the essential knowledge to take a compelling idea and change it into something extraordinary.