Be fine, however, not too good. Be successful, but not as well successful. You need to be likeable. Whatever which means?

Females are stuck in an impossible bind. At work, strong ladies are criticized to be frosty, and warm women have emerged as pushovers. An award-winning journalist examines this fundamental paradox and empowers visitors to forget about old guidelines and reimagine leadership instead of reinventing themselves.

Consider that even competent females need to appear likeable to successfully negotiate a salary, ask about The Likeability Capture: How exactly to Break Free and Succeed when you are for a promotion, or take credit for employment well done-and that studies also show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with competition, ethnicity, sexual orientation, and parental position.

Relying on extensive study and interviews, and carefully analyzed personal experience, The Likeability Capture delivers an essential examination of the pressure placed on women to become amiable at the job, home, and in the general public sphere, and explores the price women purchase internalizing those needs. Rather than advising readers to create themselves likeable, Menendez empowers these to examine the way they perceive themselves as well as others and explores how the concept of likeability is normally riddled with cultural biases. Our demands for likeability, she argues, prevent everyone’s improvement and power.

Inspiring, thoughtful and frequently funny, The Likeability Trap proposes unexpected, practical solutions for confronting the cultural patterns holding us back, motivates us to value unique skills and styles rather than muting them, and to remember that while likeability is part of the game, you won’t break you.