Penguin presents Zero Logo design by Naomi Klein, read by Nicola Barber

No logo uses journalistic savvy and personal testament to fine detail the insidious practices and far-reaching ramifications of corporate marketing – as well as the powerful potential of an evergrowing activist sect which will surely alter the span of the 21st Hundred years. This is an infuriating, uplifting, and entirely pioneering function of social criticism that investigates money, marketing and the anti-corporate movement.

As global corporations compete for the hearts and wallets of customers who not only buy their products but willingly advertise them from head to toe a fresh generation has begun to fight consumerism with its own best weaponry.

with this provocative research we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald’s employees are risking their jobs to join the Teamsters, and how tradition jammers utilise spray paint, pc hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.