You know the sensation. You meet someone new-at a party or at work-and you merely hit it off. There is an instant feeling of camaraderie.

In a word, you “click.”

In the bestselling authors of Sway, Click is a remarkable psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved with.

From two co-workers who fall head over heels for each other while out to dinner about Click: The Forces Behind HOW EXACTLY WE Fully Engage with People, Work, and Everything We Do and so are married per month later (and fifteen years later remain just like in love), to a team of scientists who changed the globe using the magic of their invention, these kinds of maximum experiences, when our senses are completely centered on as soon as, are a thing that individuals-and companies-strive to accomplish. In the end, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with specific people, but not with others? Can this sort of magical connection be consciously encouraged? Will there be a way to create such maximum experiences, whether on a time or in your task?

According to Ori and Rom Brafman, there is certainly.

In a robust, story-driven narrative that weaves collectively cutting-edge study in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully involved. They recognize five “accelerators” that increase the likelihood of most of these magic connections in our work and relationships.

From actors vying for a job on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we are able to click with another person and shape our thinking, behavior, and feelings.

A fascinating trip into how we build relationships the world around us, Click will transform our considering those moments whenever we are in the area and everything seems to fall into place.

Acclaim for Sway:

“A provocative fresh publication about the psychological forces that lead us to disregard specifics or logic and behave in surprisingly irrational methods.” -New York Situations

“A unique and compulsively readable look at unseen behavioral trends.” -Fortune

‘A breathtaking publication that will problem your every believed, Sway hovers above the intersection of Blink and Freakonomics.’–Tom Rath, coauthor of the brand new York Moments #1 bestseller How Full Is Your Bucket?

“[An] engaging trip through the workings-and failings-of the mind…Their tales of senselessness…are as exciting as the lessons we learn from them.” -Fast Company

‘Count me swayed–but in this situation by the pull of entirely rational causes. Ori and Rom Brafman did a terrific work of illuminating deep-seated tendencies that skew our behavior in ways that may range from ridiculous to lethal. We’d become fools never to learn what they need to educate us.’–Robert B. Cialdini, author of New York Situations bestseller Influence

‘If you think you know how you imagine, you’d better reconsider! Consider this insightful, wonderful visit to the sugary spot where economics, mindset, and sociology converge, and you’ll discover how our all-too-human minds really work.’–Alan M. Webber, founding editor of Fast Company