In the style of The Tipping Point or Freakonomics, a groundbreaking book that will change the way you go through the world.

The fearless Tina Rosenberg has spent her career tackling some of the world’s hardest problems. The Haunted Property, her searing focus on how Eastern European countries faced the crimes of Communism, garnered both National Book Honor and the Pulitzer Reward. In Join the Club, she identifies a brewing cultural revolution that’s changing just how people live, predicated on harnessing the positive pressure of peer pressure. Her stories of peer power doing his thing show how it has reduced teen smoking cigarettes in america, made villages in India healthier and even more productive, helped minority students get top grades in college calculus, as well as led to the fall of Slobodan Milosevic. She tells how innovative social entrepreneurs are beginning to make use of peer pressure to perform goals as personal as slimming down so that as global as fighting terrorism. Inspiring and engrossing, Sign up for the Club explains how exactly we can better our world through humanity’s most powerful and abundant source: our contacts with each other.