Ten years of research uncover the secret source of growth and profit …

Those that center their business on improving people’s lives possess a growth rate triple that of competitors and outperform the market by an enormous margin. They dominate their groups, create new groups and maximize income in the long term.

Pulling from a unique ten year growth study including 50,000 brands, Jim Stengel shows how the world’s 50 preferred businesses-as diverse as Technique, Red Bull, Lindt, Petrobras, about Grow: How Ideals Power Growth and Profit in the World’s Greatest Firms Samsung, Discovery Communications, Visa, Zappos, and Innocent-have a reason and impact relationship between financial performance and their capability to connect to fundamental individual emotions, hopes, ideals and greater purposes. In fact, over the 2000s an expenditure in these companies-“The Stengel 50”-would have been 400 percent more lucrative than an expense in the S&P 500.

Grow is based on unprecedented empirical analysis, inspired (when Stengel was Global Marketing Official of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global study firm Millward Dark brown Optimor. This research tracked the connection more than a ten yr period between economic performance and customer engagement, loyalty and advocacy.

Then, in a further investigation of what goes on in the “black box” from the consumer’s brain, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious behaviour to determine whether the top businesses in the Stengel Study were more connected with higher ideals than were others.

Grow as a result deftly mixes timeless truths approximately human being behavior and ideals into an actions platform – how you find, build, communicate, deliver and evaluate your ideal. Through colourful stories attracted from his interesting personal encounters and “deep dives” that bring out the true known reasons for such successes as the Pampers, Horsepower, Discovery Channel, Jack port Daniels and Zappos, Grow unlocks the code for twenty-first hundred years business success.