This is THE HUMAN BRAIN on Sports activities may be the book for sports fans searching for a deeper knowledge of the games they watch as well as the individuals who play them. Sports activities Illustrated professional editor and bestselling writer L. Jon Wertheim groups up with Tufts psychologist Sam Sommers to take readers on a wild ride in to the internal world of sports activities. Through the prism of behavioral economics, neuroscience, and psychology, they reveal the concealed influences and unexpected cues that inspire and derail us-on about This is Your Brain on Sports: The Technology of Underdogs, the worthiness of Rivalry, and What We Can Study from the T-Shirt Cannon the field and in the stands-and by extension, in corporate board rooms, office settings, and our day to day lives.

In this irresistible narrative romp, Wertheim and Sommers usher us from professional football towards the NBA to Grand Slam tennis, from the mindset of athletes self-handicapping their functionality in the boxing ring or the World Series, to a conclusion of why also the glimpse of the finish series can lift us beyond common physical limitations. They explore why Tom Brady and additional beginning NFL quarterbacks all appear to look like fashion models; why followers of teams like the Cubs, Mets, and any franchise from Cleveland love rooting for the loser; why the best players make the worst coaches; why hockey goons (and fans) would prefer to fight at home than on the highway; and just why the area t-shirt cannon offers something to instruct us about human being nature.

In short, this book is an amusing and thought-provoking journey into how mindset and behavioral technology collide with the world of wins-and-losses, training changes, underdogs, and rivalry video games.

– Boston Globe, Ideal Books of 2016, Sports