PLEASE BE AWARE: This audiobook once was published under the title It’s Not About You.

From the acclaimed, bestselling authors from the Go-Giver, a new parable about the energy of giving leadership.

The family-owned business of Allen & Augustine has manufactured high-quality chairs for many years. Its people consider pride in their work and feel devoted to their owners and management team. But this long-revered firm is now at a crossroads, hurt by a hardcore economy, foreign competition, about The Go-Giver Leader: JUST A LITTLE Story About What Matters Most running a business and a cash crunch. The air is filled with the scent of doubt, anxiety, maybe even panic.

Enter Ben, the ambitious youthful professional assigned by his firm to market a merger that will rescue Allen & Augustine. Ben’s fact is undeniable: the chairmaker can either combine and modernize, or move bankrupt and vanish. So why can’t he convince anyone to purchase in, in the CEO on straight down?

During his week at the company, as Ben gets to know its people and meets with its best executives, he starts to understand that his aggressive style is actually rendering it harder to reach his goals. As one character places it, ‘How much can you push a rope?’

Will Ben find a way to sway the employee shareholders before the climactic vote? And will Allen & Augustine survive without dropping its soul? The answers may shock you, as you follow Ben on his trip to understanding that the road to genuine influence lies much less in taking command than in giving it.