‘Explores how industry offers manipulated our most deep-seated success instincts.’-David Perlmutter, MD, Writer, #1 New York Occasions bestseller, Grain Brain and Human brain Maker

THE BRAND NEW York Times-bestselling author of Body fat Chance reveals the corporate scheme to market pleasure, driving the international epidemic of addiction, depression, and chronic disease.

While researching the harmful and addictive properties of sugars for his NY Times bestseller Fat Possibility, Robert Lustig about The Hacking from the American Mind: The Technology Behind the Corporate Takeover of OUR ANATOMIES and Brains made an alarming discovery-our quest for happiness has been subverted by a culture of habit and depression from which we may by no means recover.

Dopamine is the “reward” neurotransmitter that tells our brains we wish more; however every compound or behavior that produces dopamine in the intense leads to dependency. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t want any more; however its deficiency network marketing leads to depression. Preferably, both are in optimum supply. However dopamine advanced to overwhelm serotonin-because our ancestors were much more likely to survive if indeed they were constantly motivated-with the result that continuous desire can chemically kill our ability to feel joy, while sending us down the slippery slope to dependency. Within the last forty years, authorities legislation and subsidies possess promoted ever-available temptation (sugar, drugs, social media marketing, porn) combined with constant stress (function, home, money, Internet), with the outcome of an unprecedented epidemic of dependency, anxiety, despair, and chronic disease. And with the arrival of neuromarketing, corporate and business America has effectively imprisoned us in an unlimited loop of desire and intake from which there is no obvious escape.

Along with his customary wit and incisiveness, Lustig not only discloses the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the federal government actors who facilitated it, and he offers solutions we are able to all use in the pursuit of happiness, even when confronted with overwhelming opposition. Constantly fearless and provocative, Lustig marshals a proactive approach, with seminal implications for our health and wellness, our well-being, and our tradition.