Companies like Netflix, Spotify, and Salesforce are just the tip from the iceberg for the membership model. The real transformation–and the true opportunity–is just beginning.

Subscription businesses are growing nine times faster compared to the S&P 500. Why? Because unlike item companies, subscription companies know their customers. A happy subscriber base may be the ultimate financial moat.

Today’s consumers prefer the advantages of gain access to over the complications of maintenance, from about Subscribed: So why the Subscription Model Will End up being Your Company’s Potential – and What to Do About It transport (Uber, Surf Surroundings), to clothing (Stitch Repair, Eleven Adam), to razor cutting blades and makeup (Dollar Shave Golf club, Birchbox). Businesses are similarly challenging less complicated, long-term solutions, trading their server areas for cloud storage solutions like Box. To put it simply, the world is certainly shifting from products to services.

But how do you turn customers into subscribers? As the CEO from the world’s largest membership management platform, Tien Tzuo provides helped a huge selection of businesses transition from relying on specific sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you will need to adapt to the Membership Overall economy — or risk being left behind.

Tzuo shows how to use subscriptions to construct lucrative, ongoing one-on-one human relationships with your clients. This may require reinventing substantial parts of your company, from your accounting methods to your complete IT architecture, however the payoff could be tremendous. Just look at the case studies:

* Adobe transitions from offering enterprise software licenses to providing cloud-based solutions for a flat monthly fee, and quadruples its valuation.

* Fender evolves from selling guitars one at a time to creating lifelong music artists by teaching beginners to play, and keeping them inspired for life.

* Caterpillar uses subscriptions to help solve complications — it’s not about how exactly many tractors you are able to rent, but just how much dirt you need to move.

In Subscribed, you’ll understand how these companies made the change, and how you can transform your very own product into a beneficial service with a practical, step-by-step framework. Learn how ways to prepare and prosper right now, rather than aiming to catch up later on.

*Includes an added bonus PDF with graphs, images, and graphs