A short and entertaining book on the modern art of composing well by New York Moments bestselling author Steven Pinker

Why is a lot writing so bad, and how do we help to make it better? May be the English language getting corrupted by texting and social media? Do the youngsters today even value good composing? Why should any of us care?

In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking the usage guideline for the twenty-first century, about The Feeling of Design: The Considering Person’s Guideline to Writing in the 21st Century Pinker doesn’t carp about the drop of language or recycle pet peeves through the rulebooks of a century ago. Rather, he applies insights through the sciences of vocabulary and brain to the task of crafting clear, coherent, and stylish prose.

In this brief, cheerful, and eminently practical reserve, Pinker shows how writing depends upon imagination, empathy, coherence, grammatical knowhow, and an capability to savor and reverse engineer the nice prose of others. He replaces dogma about utilization with cause and evidence, enabling writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish.

Filled with examples of great and gruesome prose, Pinker shows us the way the art of composing could be a form of pleasurable mastery and a remarkable intellectual topic in its own right.