Brought to you by Penguin.

The audiobook edition of USER-FRIENDLY by Cliff Kuang and Robert Fabricant.

USER-FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to create them.

It looks like magic when some new device seems to find out what we want before we know ourselves. But why does some design feel intrinsically good, and why perform some styles last forever, while some disappear? User Friendly guides visitors through the hidden rules governing how design styles our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the fantastic Depression and Globe War II created our trust in social improvement through better product design; and how a failed eyesight for Disney World yielded a fresh paradigm for designed encounter.