#1 NY Moments Business Bestseller

#1 Wall Road Journal Business Bestseller

#1 Washington Post bestseller

In the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the energy of selling inside our lives.

According to the U.S. Bureau of Labor Figures, one in nine Americans works in product sales. Every day more than fifteen million people receive their maintain by persuading going to Sell Is Human: The Surprising Truth About Shifting Others another person to produce a purchase.

But dig much deeper and a startling truth emerges:

Yes, 1 in nine Americans works in product sales. But so do the other eight.

Whether we’re workers pitching colleagues on a new idea, business owners enticing funders to get, or parents and instructors cajoling children to study, we spend our times trying to move others. Enjoy it or not really, we’re all in sales now.

To Sell Is Human offers a fresh go through the art and research of selling. As he do in Drive and A COMPLETE New Brain, Daniel H. Red draws on a rich trove of social technology for his counterintuitive insights. He reveals the new ABCs of shifting others (it’s no longer ‘Always Be Shutting’), points out why extraverts don’t make the very best salespeople, and shows how providing people an ‘off-ramp’ because of their activities can matter a lot more than actually changing their minds.

On the way, Pink represents the six successors to the elevator pitch, the three tips for understanding another’s perspective, the five frames that may make your meaning clearer and more persuasive, plus much more. The result can be a perceptive and useful book–one which will modification how you see the globe and transform what you do at work, at college, and in the home.