For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, NY Times bestselling handbook for success in business, life, and the all-important task of creating a more compassionate world-by the visionary founder and CEO of KIND Healthy Snacks.

When Daniel Lubetzky started KIND Healthy Snack foods in 2004, he directed to defy the conventional wisdom that treat bars could never be both delicious and healthy, convenient and wholesome. A decade later, the about Perform the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately transformative power of the company’s “AND” idea has resulted in an astonishing record of achievement. KIND is just about the fastest-growing purveyor of healthful snacks in the country. Meanwhile, the KIND Movement-the company’s interpersonal mission to make the globe a little kinder-has sparked more than a million great deeds worldwide.

In Do the KIND Thing, Lubetzky stocks the revolutionary concepts that have shaped KIND’s business model and resulted in its success, and will be offering an unfiltered and intensely personal check out the mind of a pioneering social business owner. Inspired by his dad, who survived the Holocaust because of the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread produced collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he under no circumstances lost his trust in his eyesight of a “not-only-for-profit” business-one that offered great products and helped to help make the world a better place.

While others let circumstances power them into selecting between two seemingly incompatible choices, people at KIND state “AND.” In its core, this notion is about demanding assumptions and fake compromises. It is about not really settling for less and being ready to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what initially could be the tougher path for later, better rewards. Through the use of illuminating anecdotes from his personal profession, and celebrating some previous failures through the lessons discovered from them, Lubetzky outlines his core tenets for building a effective business and a thriving social organization. He explores the worthiness of staying accurate to your brand, shows the importance of transparency and conversation in the workplace, and clarifies why good motives alone won’t sell items.

Engaging and inspirational, Perform the KIND Thing shows the way the power of AND worked wonders for just one company-and could empower another generation of social entrepreneurs to improve their important thing and modification the world.

Advance compliment for Do the type Thing

“An enjoyable read . wise tips about issues from product advancement to people administration.”-Financial Times

“By writing the ten tenets that helped KIND grow, Daniel Lubetzky offers given business owners a street map to achievement which includes both interest and purpose.”-Arianna Huffington, chief executive and editor in chief, Huffington Post Media Group

“Lubetzky uses the energy of kindness to construct purpose into his business and his community. He’s a role model for future leaders.”-Mehmet Oz, M.D., professor of medical procedures, Columbia University

“I’ve been a lover of the KIND brand. This participating and inspirational reserve displays how coupling a sociable mission with imagination can spark change and empower a generation.”-Bobbi Brown, creator and CCO, Bobbi Brown Cosmetics