Danny Wallace was tired. Just to observe what would happen, he placed a whimsical ad in a local London paper. It said, simply, ‘Join Me’. Within per month, he was receiving letters and emails from teachers, mechanics, sales repetitions, vicars, schoolchildren and pensioners – all pledging allegiance to his trigger. But nobody knew what his cause was. Shortly he was proclaimed Innovator. Increasingly obsessed and perhaps power-crazed Danny risked dropping his sanity and his loyal partner. But who could deny the attraction of a worldwide following of committed joinees?

A book about dreams, ambition and the duty that comes with power, Join Me may be the accurate story of a man who produced a cult unintentionally, and is proof that whilst some men were created to lead, others really haven’t got a clue.