The most important brands in the world make us feel something. They do this because they have something they want to change. And as customers, you want to participate that change. These companies have a reason to exist over and above making a income: They have a Purpose.

Yes, we love the product they make. But the thing we appreciate most about them is the change they may be making.

Purpose is an incredibly powerful issue. It offers the power to battle the impossible. It tells your tale, it about Do Purpose: Why brands with a purpose perform better and matter even more builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how best to build one of these purpose-driven companies. You understand, those rare brands most of us fall deeply in love with. The crazy types that don’t simply make something, but alter something as well.

‘David Hieatt may be the man who proved to a world full of shallow brands the advantages of having a real purpose. There is absolutely no greater professional on the problem.’

Richard Reed, co-founder Innocent Beverages

‘A wonderful publication that reveals among the secrets of business: take action you love and you will do not have to work a later date in your life.’

Michael Acton Smith, CEO Brain Candy