Trust: It’s the one thing that’s common to every person, relationship, team, family, organization, nation, economy, and civilization through the entire world- one thing which, if removed, could destroy the most powerful government, probably the most successful business, the strongest character, and the deepest love.

Alternatively, if developed and leveraged, trust gets the potential to make unparalleled success and success in every dimension of life. However it’s the least comprehended, about The Rate of Trust: Live from L.A. the most neglected, and most underestimated chance for our period. Trust effects us 24/7, 365 days a year.

Just like the proverbial ripple in the pond, The Speed of Trust begins within each of us personally, continues directly into our relationships, expands into our organizations and ultimately includes our global society. Covey reveals the thirteen behaviors common to high-trust market leaders throughout the world and demonstrates actionable insights that may enable listeners to change their behavior to increase trust in all their critical interactions. Covey convincingly makes the case that trust is certainly a measurable accelerator to overall performance and that whenever trust rises, speed also rises while cost comes down, and producing what Covey calls a “trust dividend.”