There’s a paradox. As children, the majority of us believe we are extremely creative; as adults many of us believe we are not. What changes as children grow up? Companies throughout the world are contending in a world that’s changing faster than ever. They say they want people who can believe creatively, who are flexible and quick to adapt. Too often they can’t see them. Why not? In this provocative and motivating publication, Ken Robinson addresses three essential questions:

-Why could it be necessary to promote creativity? about Out of Our Minds: Understanding how to End up being Creative Business leaders, politicans and educators emphasize the vital importance of promoting imagination and innovation. How come this matter a lot?

-What is the issue? Why do more and more people think they’re not innovative? Small children are humming with ideas. What goes on as we grow up and proceed through school to create us believe we are not creative?

-What can be done about it? What’s creativity? What can companies, schools and agencies do to build up creativity and innovation in a deliberate and organized way?

Within this extensively revised and updated version of his bestselling classic, Ken Robinson offers a groundbreaking method of understanding creativity in education and running a business. He argues that folks and organizations everywhere are coping with issues that originate in academic institutions and universities and that many people keep education without idea at all their real creative abilities. Out of Our Minds is a passionate and powerful demand radically different approaches to leadership, teaching and professional development to help us all to meet up the extraordinary problems of living and working in the 21st century.