During economic contractions, it turns into much more difficult to market your products, maintain your customer base, and gain market place share. Mistakes are more expensive, and failure turns into a real probability for all people who cannot make the transition.But imagine being able to sell your items when others cannot, being able to take market share from your competitors, and understanding the complete formulas that would enable you to expand your product sales while others help to make excuses.In IF YOU ARE Not Initial, You’re Last, international sales expert Grant Cardone points out how to sell your products and services-despite the economy-and provides you with methods to capitalize irrespective of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create services, boost margins, gain market share and much more. Important concepts in IF YOU ARE Not really First, You’re Last consist of: Transforming the Unsold to Sold The Power Timetable to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude