You can be as innovative and impactful – when you can change your behaviors to boost your creative impact. In The Innovator’s DNA, writers Jeff Dyer, Hal Gregersen, and bestselling author Clayton M. Christensen (The Innovator’s Problem, The Innovator’s Solution) build on what we know about disruptive technology to show how individuals can develop the skills essential to move progressively from idea to impact. By identifying behaviours from the world’s greatest innovators – from market leaders at Amazon and about The Innovator’s DNA Apple to people at Google, Skype, and Virgin Group – the authors outline five breakthrough abilities that distinguish innovative entrepreneurs and executives from regular managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you expert these competencies, the writers explain ways to generate concepts, collaborate with colleagues to implement them, and build advancement skills during your business to sharpen its competitive edge. That innovation benefit can result in a premium inside your company’s share cost – an technology premium – that is possible only by building the code for technology right into your organization’s people, processes, and guiding philosophies. Useful and provocative, The Innovator’s DNA is an important resource for individuals and teams who want to strengthen their innovative prowess.