Marketing today is out of control. With all the current new marketing methods accessible towards the masses, it’s becoming harder and harder to stand out from the audience. The result is definitely more and more messages, hitting us more regularly in brand-new and even more intrusive ways. For customers, it’s a whole lot of noise.

Through her utilize a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, a procedure for help cut through the clutter, stand out, and effectively build business.

What’s needed can be a timeless framework-a method of looking at marketing as linked with both business development as well as the building and nurturing of ongoing client engagement. It’s time to move the focus from social media marketing and evangelists, sales and advertising alignment, and the most recent hot cloud-based advertising tools, to what really matters: convincing clients to trust you with their business-not only once, but again and again.