Think of the last great content you read or the last great speech you heard. It’s likely that, in the event that you remember one key message, additionally you remember one convincing story. That’s as the greatest articles starts with a story. When it comes to marketing, the very best business content starts with a tale the audience cares about, not the brand’s message about what it really wants to sell them. In Brand, Meet Story, Heather Pemberton Levy represents the Story Shows up First technique, a practical approach that combines about Brand, Meet up with Story: How to Create Interesting Content to Gain Business and Impact Your Audience methods from journalism and fiction writing to help brands inform stories that put the visitors’ interests first. Whereas most brand marketing experts create articles to sell their product, support or technology, the Story Comes First technique turns this process on its head to create content with the ‘human moments’ that really engage an audience. Filled with examples from Levy’s knowledge creating content material marketing applications, trade books, and a huge selection of content articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create articles designed to deliver business outcomes. Brand, Meet Story explains the key ways to uncover what your market cares about and how exactly to convert brand messaging into tales that matter. Levy inspires ;listeners to build up a compelling tone of voice which will carry the brand build and ideals across all stations, and helps them turn their concepts into engaging, story-driven content their audiences can read, love, and share.