It’s not how great you are. It’s how you tell your story.

Big corporations may have huge advertising budgets but there is a story. Your brand story isn’t just what you inform people. It’s what they believe about you predicated on the signals your brand sends. The Lot of money Cookie Principle is a brand building construction and communication strategy comprising 20 tips that enable you to begin informing your brand’s tale from the within out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

One of the most successful brands in the world don’t behave like commodities and neither in the event you. A great brand story will make you stand out, boost brand awareness, create customer loyalty and power profits. Isn’t it time for you to gave your visitors a story to show? The Fortune Cookie Principle will highlight how.