List the latest buzzwords running a business today and ‘analytics’ is bound to come out near the top. But to many people, analytics suggests complex tools and technical professionals manipulating massive amounts and varieties of details (i.e.,’Big Data’). But complex Big Data analytics isn’t the only game around. And several people don’t realize that a business doesn’t need data scientists and complex equipment to derive useful details and valuable advantages from any quantity of natural data (e.g., titles, about Behind Every GREAT DECISION: How Anyone MAY USE Business Analytics to Turn Data into Profitable Understanding behaviors, zip codes, demographics, sales statistics, etc.).

Now Piyanka Jain and Puneet Sharma have defeated the misconception that analytics is ‘rocket science’–and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you’ve got to generate valuable insights and drive countless smart business decisions. Best of all, the approaches for resolving 80 percent of most business problems could be solved by any professional only using a Microsoft Excel spreadsheet!–and the authors show you how.

Among the fascinating things you’ll learn and apply out of this participating, easy-to-understand book are:

* How to make use of a unique, amazingly effective, streamlined technique called ‘BADIR’ for brief, that works in any industry and can help you move from data to decisions in only five steps

* How this device can help you improve consumer experiences, optimize your work flow, predict the pace of customer churn, and determine which among many business propositions should be the concentrate of your attention

* The four most commonly utilized analytics methodologies

* Tools you should use for storing, reporting, and analyzing data

* The kinds of individuals who ought to be selected for an analytics team

With this book, you will see that business analytics is a straightforward problem-solving tool. Done correct, your analytics work can make for happier customers, better products, agile business methods, more productive employees, bigger revenues, and fatter profits–not to say happy bosses. And with the help of Behind Every Good Decision, you’ll be able to launch that effort right from your very own laptop. It’s time to see how.