To grow your business in the current economy, you will need a strong online presence. But exactly what does that entail specifically? Marketing is no longer about mass-market marketing and outbound sales; it’s about capturing demand – getting the attention of individuals already seeking to make a purchase or acquire particular knowledge. To do that, your content needs to be near the top of Internet search outcomes.

Many businesses and marketers toss up a brochure-style website, execute a little social media marketing and blog posting (if on the subject of SEO for Growth: The Ultimate Guide for Internet marketers, Web Designers & Entrepreneurs any), and think they’re ‘doing SEO’ – but that’s not what must be done to get those coveted first page Google rankings. No longer just another strategy, search engine optimization has become a full-blown channel on par with PR and marketing – one you can’t afford to ignore. From internet site designers to companies, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO guidelines.

John Jantsch, author of the best-selling Duct Tape Advertising and creator from the Duct Tape Marketing Program, and Phil Singleton, a skilled SEO expert with years of encounter at the local, regional, and national levels, have teamed up to provide you using the only Online marketing guide you need. In SEO for Development, they teach you how exactly to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the data they’ve acquired through years of encounter and extensive study, explaining SEO in a direct and accessible way, to assist you navigate this complicated technical landscape with purpose and simplicity. Whether you intend to adapt your small business towards the digital age group or you’re a marketing expert figuring out how to help your clients online, this essential guide has all you need to plan and implement the proper SEO strategy for your business.