Author of cult classics The Pumpkin Strategy and The Toilet Paper Entrepreneur offers a straightforward, counterintuitive cash administration solution that will assist small businesses use from the doom spiral and achieve quick profitability.

Typical accounting uses the reasonable (albeit, flawed) formula: Sales – Expenses = Profit. The problem is definitely, businesses are operate by human beings, and human beings aren’t always reasonable. Serial business owner Mike Michalowicz is rolling out a behavioral approach to accounting to flip about Income First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine the formula: Sales – Revenue = Expenses. Just as the most effective weight reduction strategy can be to limit servings by using smaller sized plates, Michalowicz shows that by taking profit first and apportioning just what remains for expenses, business owners will transform their businesses from cash-eating monsters to profitable money cows. Using Michalowicz’s Income First system, readers will learn that:

· Following 4 simple principles may simplify accounting and produce it easier to manage a lucrative business by looking at bank account balances.

· A small, lucrative business could be worth much more than a huge business surviving on its top line.

· Businesses that attain early and suffered profitability have an improved shot at achieiving long-term development.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.