Advertising management is usually racing to maintain pace with the technological advances that are disrupting how clients connect and connect to brands. Instead of planning and creating a few big promotions, entrepreneurs today must style and operate an explosion of continuous advertising touchpoints that evolve as quickly as their business can manage. Marketing’s velocity, adaptability, and capability to stability creativity and scalability within this extremely fluid, digital environment have become key factors in a about Hacking Advertising: Agile Procedures to Make Advertising Smarter, Faster, and Even more Innovative company’s competitiveness.

How can advertising managers grasp these new dynamics? In many ways, modern marketing now shares a unexpected number of characteristics with contemporary software program development. Hacking Advertising reveals the interesting parallels between both of these disciplines-and shows how marketers, despite having no technical history, can borrow and adapt successful ideas from software management to lead marketing more effectively in an electronic world.

Written by one of the industry’s foremost experts around the interplay between marketing and technology, Hacking Advertising is a nontechnical guide to controlling advertising with a new generation of ‘digitally native’ practices and frameworks. Inside a conversational style, it walks through pragmatic solutions to the issues of raising agility without losing strategic concentrate, accelerating advertising experimentation without sacrificing scalable procedures, and empowering a more independent and distributed labor force without disconnecting executive leadership.

Whether you’re an experienced marketing supervisor updating your expertise or a newcomer looking to gain a foothold in the current marketplace, hold this one-of-a-kind resource of convenient, authoritative details at your side because of its:

Thoroughly clarifying primer in agile marketing, including fundamental concepts of iterative and incremental management, workflow strategies, team dynamics, and more

Practical guidance for shaping marketing programs in an environment of digital experience touchpoints, including working in perpetual beta, collaborative design, interactive content, and ‘big testing’

Everyday tactics for managing the dichotomy between innovation and scalability, including a two-pronged method of stability and agility, an easy-to-use ‘speed layering’ model, and approaches for preventing the pitfalls of complexity

Hacking Advertising expands your mind-set and skill set for cutting-edge marketing leadership in an electronic world where everything moves with the acceleration and adaptability of software program.