Businesses are facing an engagement problems. Regardless if they may be customers, employees, individuals, students, people, stakeholders, organizations battle to meaningfully participate their key constituent groups who have a valuable and limited resource: their time. And in addition, these stakeholders have developed deflector shields to protect themselves. Just a privileged few companies are permitted to penetrate the shield, as well as less will meaningfully participate. To penetrate the shield, and about Gamify: How Gamification Motivates People to Do Extraordinary Things indulge the audience, businesses need an edge.

Gamification offers emerged in an effort to gain that edge and institutions are beginning to see it as a key tool within their digital engagement strategy. While gamification offers incredible potential to break through, most businesses are certain to get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will neglect to meet business objectives mainly due to poor design. Being a craze, gamification reaches the peak of the hype cycle; it has been oversold and it is broadly misinterpreted. We are at risk of the inevitable fall. Too many organizations have already been led to think that gamification is normally a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These institutions are mistaking people for puppets, and these transparently cynical attempts are doomed to fail.

This audiobook goes beyond the hype and targets the 20% that are getting it right. We’ve spoken to hundreds of market leaders in organizations around the world about their gamification strategies and we have seen some magnificent successes. The book examines some of these successes and identifies the common features of these initiatives to define the perfect solution is space for success. It is a guide written for leaders of gamification initiatives to help them stay away from the pitfalls and employ the best practices, to make sure they join the 20% that gets it right.

Gamify displays gamification doing his thing: as a robust approach to interesting and motivating visitors to achieving their goals, while at exactly the same time achieving organizational objectives. It could be utilized to motivate visitors to switch behaviors, develop abilities, and drive advancement. The key to gamification achievement is to activate people on an emotional level and motivating them to attain their goals.