Within this new edition of Simply no B.S. Advertising to the Affluent, millionaire manufacturer Dan S. Kennedy demonstrates how to re-position your business, practice, or sales profession to attract clients or customers for whom cost is not a determining aspect. Learn how to sell to those who will be spending as Kennedy shines the spotlight on the practical strategies utilized by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness market, and many additional fascinating and varied true-life examples. You’ll also discover how to:

– Make use of ten surprising emotional purchase sets off the affluent find irresistible

– Stop selling products and understand how selling dreams and emotional fulfillment can be more profitable

– Make use of Kennedy’s Million-Dollar Advertising System. A step-by-step blueprint much like those created for six-figure clients, ready for do-it-yourself use

– Apply the magic vocabulary of ‘membership’ to any business for the affluent . from pizza shops and medical practices to shops and pet hotels