Agencies are forever pouring creative energy to their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many neglect a brand, at its heart, is a guarantee to deliver results. If your brand experience fails to surpass that promise, customers will need their business elsewhere.

Brand Real is a unique business strategy guideline for making a brand’s promise stand up at every consumer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, basic brand platform while preventing the needless difficulty which has tripped up many promising companies.

Writer Larry Vincent presents cautionary tales from brands which have sputtered and failed, as well as instructive methods from brand giants such as for example Four Periods, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Genuine you’ll understand how for connecting the outward-facing elements of your brand logos, advertising, imagery, communications right to the primary elements of business strategy, and forge a robust and lasting connection with your customers.