‘This fascinating analysis uncovers the business management secrets hidden in physics, biology and mathematics’ -Washington Post (Featured Management book from the week 9/15/14)

With this follow-up to his best-selling The 80/20 Basic principle, the power rules that helped thousands achieve more by doing less, Richard Koch places science to function, applying ninety-two other normal laws to market the ‘research of success’ inside the ever-changing business world. Exactly what does Charles Darwin’s theory of natural selection show about developing a niche products? How can Isaac Newton’s laws and regulations of motion and gravity assist in a packed marketplace? That is a must-have book for business leaders looking for clear, evidence-based reasoning that clarifies why some businesses seem to discover success almost everywhere they turn, while some don’t make improvement.