How did global video gaming organization Electronic Arts go from getting named ‘Worst Company in America’ to clearing a billion dollars in revenue?

They discovered a simple truth-and acted on it: Not absolutely all customers are the same, it doesn’t matter how they appear on the top. The most effective companies, from Amazon to Best Buy, understand their finest clients are their most valuable asset, plus they tailor their acquisition, development, and retention attempts to those customers.

In The Customer Centricity about The Customer Centricity Playbook: Implement an absolute Strategy Powered by Client Lifetime Worth Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms assist you to see your visitors as individuals rather than a monolith, which means you can stop wasting assets by chasing down revenue to each and every consumer.

Fader and Toms provide a 360-level analysis of all elements that support consumer centricity in a organization. With this book, you will learn how to: develop a customer-centric strategy for your company; understand the right way to think about client lifetime worth (CLV); finetune investments in consumer acquisition, retention, and advancement tactics predicated on customer heterogeneity; foster a tradition that sustains consumer centricity; and even more.