Random House presents the audiobook model of The 4 by Scott Galloway, read by Jonathan Todd Ross.

For all that’s been written about the Four over the last two decades, no-one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of purchasing the myths these compa­nies broadcast, Galloway asks fundamental queries. How do the Four infiltrate our lives therefore completely that they are extremely difficult to avoid (or boycott)? Why does the currency markets forgive about The Four: The Hidden DNA of Amazon, Apple, Facebook and Google them for sins that would destroy other firms? And as they race to be the world’s initial trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has produced him among the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He displays the way they manipulate the fundamental emotional needs which have driven us since our ancestors lived in caves, at a velocity and scope others can’t match. And he reveals ways to apply the lessons of their ascent to your own business or career.

Whether you intend to contend with them, do business with them, or simply live in the globe they dominate, you need to understand the Four.