Brought to you by Penguin.

The CEO of The Walt Disney Company shares the ideas and values he has utilized to reinvent perhaps one of the most beloved companies in the world, and inspire the people who bring the magic alive.

In 2005, Robert Iger became CEO of The Walt Disney Business during a hard time. Morale experienced deteriorated, competition was even more extreme, and technology was changing faster than at any time in the business’s history. ‘I knew there was nothing at all to be obtained from arguing over the past,’ about The Ride of a Lifetime: Lessons in Creative Management in the CEO of the Walt Disney Firm Iger writes. ‘The only factor that mattered was the near future, and I thought I had an obvious notion of the path Disney had a need to proceed.’ It came right down to three clear ideas: 1) Create the highest quality articles Disney could make. 2) Embrace and adopt technology rather than fighting with each other it. And 3) Think bigger–think global–and convert Disney right into a more powerful brand in worldwide markets.

Twelve years later on, Disney may be the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm, and 21st Hundred years Fox among its properties. Its worth ‘s almost five occasions what it was when Iger got over, and Iger is recognized as perhaps one of the most innovative and effective CEOs of our time.

Now, he’s sharing the lessons he’s learned while operating Disney and leading its 200,000 employees–taking big dangers in the face of historic disruption; learning to inspire the individuals who do the job; leading with fairness and communicating principles clearly. This book is approximately the relentless attention that has driven Iger for forty-five years, since the day time he started like a studio supervisor at ABC. It is also about thoughtfulness and respect, and a decency-over-dollars approach that has been the bedrock of every project and relationship Iger pursues, from a deep camaraderie with Steve Careers in his last years for an abiding love of the changing Star Wars misconception.

‘Over the past fourteen years, I think I’ve learned so much about what actual leadership is,’ Iger writes. ‘But I couldn’t possess articulated all of this until I lived it. You can’t fake it–and that’s among the essential lessons in this book.’