‘A must-read for business market leaders and anyone who wants to understand all the implications of the social world.’

Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Organization

From technology visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of sociable media–how it works, how it’s changing human being life, and how we can grasp it for good and for profit.

In barely a decade, social media marketing has positioned itself at the center of twenty-first hundred years existence. The about The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine possess helped topple dictators and changed anonymous teens into celebrities right away. In the social media age, ideas pass on and morph through distributed hashtags, photos, and video clips, as well as the most persuasive and emotive ones can transform open public opinion in mere days and weeks, actually attitudes and priorities that had persisted for decades.

How did this happen? The scope and pace of these changes have left traditional businesses–and their old-guard advertising gatekeepers–bewildered. We basically usually do not comprehend social media’s type, function, and opportunities. It’s time we did.

In The Public Organism, Luckett and Casey provide a groundbreaking theory: interpersonal networks–to an amazing degree–mimic the guidelines and functions of natural life. In posting and replicating packets of details known as memes, the world’s social networking users are facilitating an evolutionary procedure just like the transfer of hereditary info in living points. Memes will be the basic building blocks of our lifestyle, our cultural DNA. To understand social media–and to make online content that impacts the world–you must focus on the Social Organism.

With the scope and ambition of The Second Machine Age and James Gleick’s THE INFO, The Social Organism is an indispensable guide for business leaders, advertising professionals, and anyone serious about understanding our digital world–a guide not only to social networking, but to human life today and where it really is headed next.