The challenges to humanity posed from the digital future, the first detailed examination of the unprecedented form of power called ‘surveillance capitalism,’ and the quest by powerful corporations to predict and control our behavior.

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights in to the trend that she has named security capitalism. The stakes cannot be higher: a global structures of behavior changes threatens human nature in about The Age of Monitoring Capitalism: The Combat for a Individual Future at the brand new Frontier of Power the twenty-first hundred years just as industrial capitalism disfigured the natural globe in the twentieth.

Zuboff vividly brings to life the results as monitoring capitalism advancements from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new ‘behavioral futures marketplaces,’ where predictions about our behavior are bought and sold, and the production of items and services can be subordinated to a new ‘means of behavioral changes.’

The threat has shifted from a totalitarian YOUR GOVERNMENT state to a ubiquitous digital architecture: a ‘Big Additional’ operating in the interests of surveillance capital. Here is the crucible of the unprecedented type of power designated by extreme concentrations of knowledge and clear of democratic oversight. Zuboff’s comprehensive and moving evaluation lays uncovered the threats to twenty-first hundred years society: a controlled ‘hive’ of total connection that seduces with promises of total certainty for maximum profit–at the trouble of democracy, freedom, and our individual future.

With small resistance from law or society, surveillance capitalism is over the verge of dominating the social order and shaping the digital future–if we allow it.