The first in-depth, behind the scenes book treatment of the rivalry between the two comic book giants.

THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY–the Coke and Pepsi of superheroes–and for a lot more than 50 years, Marvel and DC have already been locked in an epic fight for spandex supremacy. At stake is not just sales, but ethnic relevancy as well as the hearts of millions of enthusiasts.

To numerous partisans, Marvel is currently on top. But also for much of the early 20th century, it had been DC that was the undisputed about Slugfest: In the Epic, 50-yr Fight between Marvel and DC innovator, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel’s Superman strip. DC’s titles offered an incredible number of copies each year, and its iconic characters were familiar to everybody in the us. Superman, Batman, Wonder Woman–DC had them all.

And then in 1961, an upstart business came out of nowhere to smack mighty DC in the chops. Using the publication of Fantastic Four #1, Marvel changed the way superheroes stories had been performed. Writer-editor Stan Lee, artists Jack Kirby, as well as the talented Marvel bullpen consequently unleashed a string of dazzling new creations, like the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man.

Marvel’s rise forever split fandom into two opposing tribes. Abruptly the most informing question you could inquire a superhero enthusiast became ‘Marvel or DC?’

Slugfest, the first publication to chronicle the annals of this epic rivalry right into a one, in-depth narrative, may be the story of the greatest corporate rivalry never told. Filled with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their efforts to outmaneuver your competition, whether stealing suggestions, poaching workers, planting spies, or introducing cost wars. The feud has never completely vanished, and it simmers on a low boil even today. With DC and Marvel personas becoming global symbols worthy of billions, if anything, the stakes are higher today than previously.