If there’s anyone who can prevent a pub or restaurant from going belly-up, it’s Jon Taffer. Broadly considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 pubs and at least that lots of restaurants. As sponsor and executive maker of Spike TV’s Club Rescue, a documentary-style series, Taffer gives struggling pubs one last possibility to achieve success with an assortment of business acumen and about Raise the Bar tough love. Now he’s offering his no-nonsense strategy for eliciting just the right psychological reactions in customers to everyone. Improve the Pub distills the secrets to owning a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Pub Rescue. It works whether you’re owning a storefront procedure or a web-based business, whether you’re processing widgets or offering a service. Taffer’s overarching philosophy is definitely this: All business is approximately creating the right reactions in your visitors. Better still: You can control those reactions to a very large degree. Raise the Bar may be the definitive manual on transforming a bar or cafe with actionable, tested strategies for instant impact.