Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Audiobook
Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Audiobook
- Joseph Michelli
- Brilliance Audio
- 2015-12-06
- 7 h 32 min
Summary:
New York Times bestselling author shares an inside take a look at how Mercedes-Benz changed themselves right into a best-in-class, customer-obsessed firm.
Driven to Delight provides an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer encounter to best-in-class throughout all of the brands and industries.
The author worked closely with leaders inside the organization to comprehend the customer experience transformation as a top operational and ethnic priority for Mercedes-Benz. This audiobook gives readers a special, all-access look at older leadership’s vision, technique, and tactical methods to make and maintain the wide-sweeping activities needed to deliver the best customer experience.