Virtue offers acquired a bad name, says Wilson, but it is nevertheless what we are referring to whenever we discuss a person’s character, such as whether somebody is kind, friendly, or loyal. Although we might disguise the vocabulary of morality as a vocabulary of personality, it really is still, in Wilson’s terms, “the language of virtue and vice.” Says the writer, “This book is not an effort to state or justify moral rules; that is, it is not a publication of viewpoint. Rather, it really is an effort to clarify what normal people mean when they talk about their moral emotions and to clarify, insofar as you can, the roots of those emotions.”