Since it became a global bestseller in 2004, Don’t Think of the Elephant! continues to be the definitive handbook for progressives who want to articulate their goals and ideals to voters, understand how conservatives believe and just why people often vote against their finest interests, and body the political debate. Completely modified and up to date to deal with today’s problems, the 10th Wedding anniversary Edition not merely explains what framing is and how it works but also reveals why, after a brief stint of about The NEW Don’t Think of an Elephant!: Understand Your Values and Framework the Debate winning the framing wars in the 2008 elections, the Democrats have gone back again to losing them, and what you can do about it. In this powerful new volume, George Lakoff delves into the conditions that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and traditional frames on weather change, inequality, immigration, education, abortion, marriage, healthcare, national protection, energy, and more. He explores why some issues have been tough to framework, guides readers on how to framework complex issues without dropping important framework, and drives home the important differences between framing and spin. Do you consider facts by itself can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how exactly to communicate on essential conditions that can improve individuals’ lives? Whether you reply yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you will need to develop frames that function, and eradicate structures that backfire.