The greatest athletic performances spring from your brain, not the body. Top notch athletes possess known this for decades and now technology is usually learning why it’s true. In his interesting new book How Bad WOULD YOU LIKE It?, trainer Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising methods elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than twelve epic races from working, bicycling, triathlon, XTERRA, and rowing with about How Bad Do You Want It?: Mastering the Pshchology of Brain over Muscle thrilling race reports and uncovering post-race interviews with the elites. Their personal words strengthen what the research has discovered: solid mental fitness lets us approach our true physical limits, providing us an edge over physically more powerful competitors. Each chapter explores the how and just why of at the very top athlete’s transformative instant, revealing powerful brand-new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological style of endurance overall performance shows that the most important issue in endurance sports is: how lousy do you want it? Fitzgerald’s amazing book will permanently switch how you solution this issue and show you how to master the psychology of brain over muscle mass. These lessons can help you rebel your limitations and uncover your full potential. HOW LOUSY WOULD YOU LIKE It? reveals brand-new psychobiological results including: Mental toughness determines how close you may get to your physical limit. Bracing yourself for a tough competition or workout can enhance efficiency by 15% or more. Champions have learned how to give even more of what they have. The only path to improve efficiency is by changing how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in lifestyle is the same one you bring to sports. There’s no such thing as going as fast as you canonly going faster than before. The fastest racecourse is the one using the loudest spectators. Trust in your training is really as important as working out itself.