Leading Digital: Turning Technology Into Business Transformation Audiobook
Leading Digital: Turning Technology Into Business Transformation Audiobook
- Jonathan Todd Ross
- Recorded Books
- 2017-03-17
- 8 h 55 min
Summary:
Become a Digital Master-No Matter What Business You’re In If you believe the phrase ‘heading digital’ is relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have previously fundamentally changed the entire business landscape as we know it-including your sector. The problem is normally that a lot of accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the additional 90-plus about Leading Digital: Turning Technology Into Business Transformation percent of the economy? In Leading Digital, writers George Westerman, Didier Bonnet, and Andrew McAfee showcase how large businesses in traditional industries-from finance to making to pharmaceuticals-are using digital to get strategic advantage. They illuminate the principles and practices that result in successful digital transformation. Based on a study greater than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the publication shows what it takes to become a Digital Expert. It explains effective transformation in a clear, two-part construction: where you can spend money on digital capabilities, and how exactly to lead the transformation. Within these parts, you’ll learn: – How exactly to employ better with your clients – How to digitally enhance operations – How to create a digital vision – How exactly to govern your digital activities The book also contains an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guidebook to help your organization survive and prosper in the brand new, digitally powered, global overall economy.