“Provocative…great stories” (THE BRAND NEW Yorker) from the people who transformed sports-in the span of an individual generation-from a job that required sometimes best athletes to work in the off-season to create ends meet into a massive global business.

It started, as most business deals carry out, having a handshake. In 1960, a Cleveland lawyer named Tag McCormack convinced a golfer called Arnold Palmer to indication with him. McCormack merely believed that the best sportsmen had more industrial value than these were getting about Players: THE STORYPLOT of Sports and Money–and the Visionaries Who Fought to Create a Trend paid for-and he was right. Within a couple of years, he raised Palmer’s annual income from $5,000 to $500,000, and permanently changed the landscaping of the sports industry, changing it from a form of entertainment to a lucrative and fully functioning system of its.

“An extraordinary saga…filled with insights not merely into sports, but also into human character” (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a poor deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis games players in the globe protested the suspension system of Nikola Pilic; baseball pitcher Catfish Hunter’s fight to be MLB’s first free agent; and exactly how NFL executives transformed pro football from a commercial dud to the best show on earth.

“An entertaining, illuminating read” (NY Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. “No part of the mass media and entertainment sector has seen a more considerable economic change than sports….A half-century tour spanning a variety of more popular and lesser-known sports figures and tournaments that have played tasks in the industry’s advancement….Players cannot become more timely” (The New York Instances).