7 Secrets of Persuasion is the first book to consider the latest scientific insights about your brain and apply them to the art of persuasion. It straight translates the revolution in neuroscience that has occurred during the last 40 years into practical new techniques for effective persuasion. Whether your objective is usually to persuade one person-a spouse, kid, or boss-or the thousands who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will highlight how exactly to: • Unearth the inspiration that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they perform. • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. • Make a guarantee that is delayed, uncertain, and rational more convincing by making it immediate, certain, and psychological. • Transform your candidate, service, or item in to the one people wish by utilizing what psychologists call the “fundamental attribution mistake.”